Why CBS’ Rerun Strategy Benefits Yellowstone
The latest viewership numbers proved that Yellowstone Season 1 reruns on CBS are successful considering they are pulling in at least 4 million household viewers.
AiringYellowstone Season 1 allows new viewers to gain firsthand knowledge of what the series is about.
As a result, once the audience is invested enough in Season 1, they could likely binge the rest of the season on Peacock, helping the streaming service gain more subscribers.
In fact, the positive effect of the reruns has already carried over to Peacock. In September 2023, Variety reported that Yellowstone viewership on the streaming service between September 17 and 27 increased by 26%.
It is unknown if the high viewership is due to nostalgia or if it simply attracted new fans. Either way, this is a good sign ahead of the show’s impending return for Season 5 Part 2.
After the airing of Season 1 Episodes 7 and 8, the network will also release Yellowstone Episode 9 – “The Unraveling Part 2” on Sunday, October 22 at 9:00 p.m. ET.
CBS confirmed that reruns of Yellowstone Season 1 Episode 7, “A Monster Is Among Us,” and Episode 8, “The Unravelling Part 1,” will air on Sunday, October 15 on the network at 8:00 p.m. ET and 9:00 p.m. ET, respectively.
This is part of CBS’ efforts to release previous episodes from Season 1. Over the past month, the network aired the following episodes:
The latest viewership numbers proved that Yellowstone Season 1 reruns on CBS are successful considering they are pulling in at least 4 million household viewers.
AiringYellowstone Season 1 allows new viewers to gain firsthand knowledge of what the series is about.
As a result, once the audience is invested enough in Season 1, they could likely binge the rest of the season on Peacock, helping the streaming service gain more subscribers.
In fact, the positive effect of the reruns has already carried over to Peacock. In September 2023, Variety reported that Yellowstone viewership on the streaming service between September 17 and 27 increased by 26%.
It is unknown if the high viewership is due to nostalgia or if it simply attracted new fans. Either way, this is a good sign ahead of the show’s impending return for Season 5 Part 2.
After the airing of Season 1 Episodes 7 and 8, the network will also release Yellowstone Episode 9 – “The Unraveling Part 2” on Sunday, October 22 at 9:00 p.m. ET.
CBS confirmed that reruns of Yellowstone Season 1 Episode 7, “A Monster Is Among Us,” and Episode 8, “The Unravelling Part 1,” will air on Sunday, October 15 on the network at 8:00 p.m. ET and 9:00 p.m. ET, respectively.
This is part of CBS’ efforts to release previous episodes from Season 1. Over the past month, the network aired the following episodes: