Taylor Kinney may be best known for charging into burning buildings as Kelly Severide on Chicago Fire, but this holiday season, the

longtime NBC star is showing fans a very different side of himself. Kinney is front and center in Google’s new holiday ad, “The Gift Exchange,” marking a rare and refreshing departure from his intense firefighter persona.

 

 

The appearance has quickly caught the attention of Chicago Fire fans, many of whom weren’t expecting to see Kinney headline a feel-good, tech-driven holiday campaign — especially one tied to such a globally recognized brand.

 

 

For years, Chicago Fire has defined Taylor Kinney’s on-screen identity as stoic, brooding, and emotionally guarded. That’s precisely why The Gift Exchange stands out. In the ad, Kinney leans into warmth and relatability, embracing the softer, more human storytelling often associated with holiday commercials.

 

 

The contrast is striking — and intentional. Google’s campaign focuses on connection, thoughtfulness, and the small moments that make the holidays meaningful, making Kinney an unexpectedly perfect fit.

While Kinney has remained a constant presence on network television, high-profile brand collaborations like this don’t come around often. His involvement in Google’s holiday campaign suggests a quiet expansion of his public image beyond Chicago Fire — one that positions him as both familiar and versatile.

For fans, it also raises an interesting question: Is Kinney testing the waters for more offbeat or emotionally driven projects outside the One Chicago universe?