A new eight-part docuseries spotlights one family’s journey running a multigenerational ranch, and how the demands of the land can both strain and strengthen a family

“It’s a lot of work. I hope people who aren’t from this world have a new appreciation for how much goes into it. We’re fighting to keep this ranch going,” Luke Long tells PEOPLE

 

 

Diamond Cross Ranch premieres Dec. 14 on Cowboy Channel+

What happens when two brothers walk away from high-powered, big-city corporate careers to return to their family ranch in Jackson Hole, Wyo. — and try to help keep it alive?

 

 

The new eight-episode docuseries Diamond Cross Ranch, named after the legacy family business and premiering Dec. 14 on Cowboy Channel+, gives viewers an intimate look at the realities of running a multigenerational ranch, and how the demands of the land can both strain and strengthen a family.

 

 

“My wife Lauren and I were doing the nine-to-five in Washington, D.C., suit and tie, and we kept looking back at the family business,” Peter Long, 41, tells PEOPLE of the decision to move back home and help run the ranch. “We just said, ‘Why don’t we go for it?’ It was a leap of faith, but we wanted to move back and help continue to grow the business.”

Peter’s older brother, Luke, 44, had a similar moment of clarity. “I was in New York, locked in an office on the 50th floor, 78 hours a week,” he says. “You work with amazing people on Wall Street, and there are financial rewards, but I looked at people 10, 20, 30 years ahead of me and thought, ‘Are you really happier with two garages instead of one, or five cars instead of one?’ Money can buy a lot, but there’s real reward in spending time doing what you love, and my wife Kirby and I really love the ranch.”

When the brothers returned to the ranch, their mom, Jane Golliher, and stepdad, Grant Golliher, were overseeing operations. The series follows a pivotal summer in Jackson Hole as the family evaluates the future of the ranch — which now includes lodging cabins, a meat business, weddings and events, merchandising and horses, among other things — while navigating tensions around growth, investors, authenticity and the desire to remain family owned.

“There was this notion that we all had different visions and were fighting over the path forward, but through those hard conversations, I gained a greater appreciation for what each of us brings,” Luke, who runs the business of the ranch and cabins alongside Kirby, 27, who handles merchandising and social media, says. “We were finding our lanes and finding ways to work together. We grew a lot as a family. The people we were and the people we are today have changed so much.”